We compensate (pay) people for a service we want or a person is hired to make something which adds value to a some material that we grow or purchase. If no one wants or needs services, jobs will be eliminated. If people don't need or don't have money for more "stuff" workers are not needed.
But jobs are needed! We need to innovate! We need to invest!
Innovation comes first. I can think of several examples. Creative marketing is one of the quickest ways to create jobs. Books are written on this subject but the master is Steve Jobs, CEO of Apple. Just go on the Apple web sight and view a free marketing lesson. Its also a good lesson on web design. Another marketing genius, take a look at John Deere. More about John Deere latter.
Some politicians would have us believe small business is the economic engine that creates new jobs. This not true because startups employment is offset by failures. The successful one's grow into large companies and continue to research for business opportunities. A business to be successful must embrace change. These are the businesses who create jobs.
John Deere has not taken a straight line toward success. They have recovered from several misjudgments according to published literature. Two worthy of mention is the reluctance of senior management to go beyond the two cylinder tractor and and the slow adaption of the rotary combine. How did they recover? By a hiring strategy of the best people from the land grant colleges of the midwest. And from these minds came the philosophy of building agriculture production equipment for producers rather than farm machinery.
This is how jobs are created, by making investments in the best, well educated people.
I believe we are losing sight of the many investments needed in our education systems and need to refocus.
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